Nikon 1 - The Big Hands Campaign

Nikon tasked Brands2Life with implementing a ‘remarkable’ tease and reveal European launch for the Nikon 1.

Specialists Models created seven pairs of six metre high waiting hands which were erected overnight in seven European cities. For three days the installation remained unbranded – apart from a QR code and Twitter hashtag; on launch day a supersized replica of the Nikon 1 was inserted into the hands. Hand Model Brooke Colman was seen cleaning the lens of the Nikon 1 in her giant hands in London's Covent Garden.

The camera received 698 pieces of coverage, over three million people saw the Big Hands in situ and the #thebighands achieved a Twitter reach of over one million.

VIce Magazine - 'Hand Jobs' and Internet Creeps

Interview with JS Rafaeli for Vice Magazine detailing 'The Strange World of the Professional Hand Model'.

Good Housekeeping Magazine - A hand model's top tips on how to get the perfect hands.

Interview with Vicky Chandler for Good Housekeeping Magazine revealing Brooke's 'Top Tips' for perfect hands.

Huck Magazine - Hand Jobs : life as a hand model

Interview with Cian Traynor for Huck Magazine about Hand Modelling.

Advertising Oli Kellett and Alex Hodder's photography book Hand Jobs : Life as a hand model, Published by Hoxton Mini Press.

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